If you go to any big data conference or get in a room full of businesspeople concerned with Hadoop, the question will inevitably arise of which Hadoop vendor is going to win (whatever that means). Will it be Cloudera? Hortonworks? MapR? Intel?! As far as I’m concerned, the answer is that they all have their own strengths and weaknesses, but they’re also all struggling with a big, hairy and hugely important question: How do we innovate without cannibalizing customer support and without offending Hadoop’s open source sensibilities?