She may be part of the solution with a government pilot program giving 130 mothers shopping vouchers of significant value for breastfeeding their babies.

The pilot program is being run for lower income mothers to encourage breastfeeding. It's estimated that a six-week-old baby born into an affluent family in Britain is four times more likely to be breastfed than one in a deprived area.

Clare feels it's worthwhile to promote breastfeeding for the obvious health reasons. "Babies who are breastfed have fewer health problems such as upset tummies and chest infections, and are less likely to develop diabetes and obesity when they are older," she added.