This is much better than analysts expected. Analysts were forecasting 5 million at the low end, and 7.75 million at the high end. 

The stock is up ~6% on the news. 

Last year Apple sold 5 million iPhone 5s during the opening weekend, so this is a huge increase.

The new iPhone drew huge, enthusiastic crowds and long lines when it was released last Friday, despite the fact that there were no external changes to the device.